WebsiteWise

Call: 1300 552 852

Experts in Business Growth and Digital Solutions



Call: 1300 552 852

Email: info@websitewise.com.au

Frequently Asked Questions

Get all the answers you're looking for. Click on each FAQ to view the drop down answer.

1. Where do I begin?

It may seem obvious, but many people set off to build a new website without really knowing the ultimate aim. What do you want the website to achieve for your business? Is it to encourage more offline contact? Is it to encourage more people to subscribe to sign ups? Conversions? Sales? Phone calls? Online quotes? To build your brand expertise reputation?

Website solutions come in various forms. It's important to first determine the goals for your website before finding a solution.

  1. How do I intend to use my website?
  2. Is it a vehicle for marketing?
  3. Do I plan on selling products or services online, now or in the future?
  4. Will I regularly add or update information, offers, products or services?

Most companies we work with have moved into a philosophy that their website is no longer just a brochure-like display on the web; it is an adjacent strategy to their business. Your website needs to automate parts of your business, show the personality as a brand, provide resources, aid as part of the marketing strategy and generate new business.

Our platform enables you to implement a website strategy and carry out those initiatives by allowing you to manage and update your website yourself.

Contact us today and see how we can take your online business to the next level.
2. How much do your websites cost?

Not all websites are created equal. You might think it's a better option to get a free or low cost website, but it can cost you more in the long run. Free websites not only affect SEO, they can harm your credibility and offer little customisation. A free website might be fine for personal endeavours, but for a business? The terms 'Free website' and 'business' rarely go hand in hand.

WebsiteWise offers our clients a wide range of website options, depending on their individual business needs.

Whether you're after a basic website to help you establish a business presence online, a fully loaded E-commerce website to sell your products, powerful reporting functionalities to track exactly how your customers are interacting, or a database for regular Newsletter marketing and SMS mobile campaigns, all our sites are flexible CMS systems that include all the extras you would ever need and allow you to update your website yourself. 

We create custom designed websites that are easy to manage and update with powerful modules and web applications that keep things running smoothly. Our websites combine several systems into one powerful tool. Customer relationship management (CRM) can be built-in to generate a database of people interested in what you and your business offer.

WebsiteWise offer three website packages:

  1. Express Pack - From $1,900
  2. Starter Pack - From $2,500
  3. Complete Business Pack - From $4,500
  4. E-commerce - From $7,000

These figures are a guide only, all come with optional extras. WSW can scale each package to include only those features you require. Many customers start with a basic website and update to responsive, CRM, email marketing, business or E-commerce as and when needed.

Contact us for more information on how WebsiteWise can build a website for you, and for a closer look at what is included in each Package.

3. How do websites make money?

Studies have shown a new trend in customer enquiries over the last few years. With the popularity of Smartphone, iPad and tablet, more and more customers are searching the internet for service providers instead of using Yellow pages. Basically this means if your company doesn't have an online presence you will lose valuable work to your competitors who do.

WebsiteWise can assist by helping you set up a new website, no matter what your business industry or sector. We offer the complete service in house and maintain close customer contact moving forward.  Contact us today to learn how we can help your business become more profitable.

4. Can I contact clients to obtain a level of comfort in what WSW can deliver?

Yes, we are happy to provide referees if requested. Referral of work by our clients has seen WebsiteWise grow exponentially over recent years and is the primary platform for our continued expansion.

5. How can I get a website for my business on the Mornington Peninsula?

Simple, just call WebsiteWise on the Mornington Peninsula on 1300 552 852

6. How can I get the most out of my site?

The number of options and upgrades are in the 1,000's when it comes to promoting your business presence online, so deciding where to start and what to focus on first can be overwhelming. We have regular Blog posts on basic tips to get you pointed in the right direction.

Check back to the Blog for our latest Website Tips 101 each month.

7. How do I build traffic & enquiries to my site?

There are several ways to build traffic and enquiries to your website:

  1. SEO - Ensure all search engines, Google Places & maps and meta data are optimised for your website. Include your business location as well as contact information to make it stand out. Make sure any listings in True Local, Local Blue, etc contain a link to your website and contain testimonials if allowed - there are few things Google prizes more highly than customer reviews. Link social media on the Home page of your website and add a promotional video.  
  2. Ensure consumers can find the information they want - Offering site visitors an easy, informative online experience that empowers them to seek out value, convenience and a great customer experience. To be successful, today's online retailers must listen to customers and respond quickly to their requests. All contact information and calls to action should be front and centre across the site. Our platform allows you to capture every enquiry, as well as providing a database to record customer details for future marketing campaigns.
  3. Regularly update content through Project Gallery, Latest News, Blogs or Client Reviews - This will improve Google rankings, as sites that are seen to be meeting the needs of clients through regular content and information updates will rank higher in Google than competitors who do not.
  4. Do something different - Lead the pack and set the standard in your industry, don't simply follow what your competitors are doing. Keep an eye on competitors listings in Google as well as their websites and make sure yours promises or offers something different. Include a unique service or selling point such as 'free shopping', 'free shipping', 'free quote' or 'ask an expert.' Include a Blog and diligently use it to promote your products, projects and services, or special offers each month. It keeps visitors coming back to your site and adds to the perception your business is popular, busy and has great customer service; thus converting traffic to enquiries. Customer reviews and testimonials are an instant referral system to promote your business to potential clients.
  5. Google Analytics - Additional to our detailed platform reporting, we can also include Google Analytics. This is an effective way of monitoring traffic and enquiries to your site through keyword searches, allowing you to manage SEO more effectively across your site. 
  6. Ad Words - At WebsiteWise we see this as a last resort to increasing traffic to your website. We recommend adding them to your site after the tips above have been implemented. Ad Words are only limited by your budget but are effective in achieving high Google rankings for your website. 
For more information, Contact us to see how we can help you implement these strategies to your site.

8. How do I market from my website?

You don't need a website, you need an online marketing site. What's the difference? A website looks good. An online marketing site looks good AND generates a list or database of people interested in what you and your business offer, so you can build a rapport with them and get more of them to become your clients and customers. It's called Customer Relationship Management (CRM). Your site collects the contact information of site visitors into a database that you can then market to later in email and SMS campaigns.

It may seem obvious, but many people set off to build a new website without really knowing the ultimate aim. What do you want the website to achieve for your business? Is it to encourage more offline contact? Is it to encourage more people to subscribe to sign ups? Conversions? Sales? Phone calls? Online quotes? To build your brand expertise reputation?

WebsiteWise offers our clients a wide range of website options, depending on their individual business needs and answers to the above questions.

9. How long will it take to complete my new website?

The time frame to complete a website depends on the scope and complexity of the project. Usually a starter website takes between 3-4 weeks to complete, where as more complicated websites could take between 4-6 weeks. In most cases, delay in supplying content can increase the delivery time, however, we have copywriters in-house who take the initiative and carry on regardless.

In all instances we will advise how long it will take to complete your website when you sign our agreement and pay your deposit.

10. How reliable is my website hosting?

The data centre that hosts Adobe in Asia Pacific is located in Sydney and the server has:

  • multiple cooling and power distribution paths for stability.
  • multiple active power distribution paths to help prevent down time from blackouts.
  • redundant components for fault tolerance.
  • high connectivity and power into the machines.

The Sydney data centre facility is connected to the Internet via Tier 1 networks. This means that the server is essentially hooked in to the "backbone" of the Internet, which generally results in higher network speeds and lower latency from your browser to the servers. Adobe makes solid efforts to ensure services are available 24x7.

11. How secure is the Adobe platform?

The Adobe platform:

  • has a multitude of security mechanisms in place, such as AAA (Authentication, Authorization, and Access Control), attack detection and annihilation mechanisms, encryption of sensitive data, firewalls, anti-virus, etc.
  • is a PCI Level 1 compliant product. Accordingly, all cardholder data specific mechanisms, environments, policies, procedures, etc. have been audited for security compliance by an accredited 3rd party investigator.
  • code and environments are regularly tested for security holes both manually and using various 3rd party penetration software. A multitude of security standards (e.g., OWASP) are considered and followed.
12. I need help writing content for my website, where do I start?

Copy writing for the web is very different from print copy. Content must be properly laid out and formatted, engaging and specific to your business. Site visitors should be able to easily scan information and get answers to their specific questions quickly or they will leave the site in frustration to find the information elsewhere. WebsiteWise recognise and apply these concepts to each and every site we create.

WebsiteWise have a copy writing team in house who are experienced in writing web copy for a range of business industries. We work with our clients on each project, first helping you establish a voice for your business, assessing the target audience, determining your needs and what your business wants to achieve online and then writing engaging copy to suit.

We are fastidious in our attention to detail and ensure all copy is perfect before go live...of course we can't guarantee it will remain so as our CMS allows clients to make content changes as they wish. Our regular site maintenance often identifies problems/spelling mistakes, etc and rectifies them as they are found.    

13. What do I need to get a website on the Mornington Peninsula?

Absolutely nothing, as we can do it all for you from start to finish, just call WebsiteWise on 1300 552 852

14. What is Responsive Web Design?

Statistics show more and more individuals are browsing the internet on mobiles rather than on traditional PC's. It is imperative that site visitors can easily browse a website on any device. If they can't navigate easily, they are not going to spend any time on the site or come back to it in the future. Responsive design allows a particular website to detect the screen size it is being pulled up on, and automatically adjust to best fit that screen size. This ensures that consumers are getting the best user experience possible, regardless of whether they are viewing the site on PC, tablet or mobile device.

Benefits of Responsive design:

  • Mobile search engine rankings improve for websites that are mobile friendly.
  • Consumers no longer search for local businesses in the yellow pages. Those days are gone. Consumers are still searching for products and services, however it’s all happening digitally. They search Google because “My roof is leaking." Or maybe they use their iPhone to ask Siri to “Find a hairdresser near me."
  • The most important finding is the amount of leads, predominately phone calls, which come from having a mobile phone friendly website. Busy customers, today, want answers and they want them now – and on the phone! 

Consumers are still searching...will they find you? WSW can develop a great new custom responsive design to get your website and online store noticed in search engines.

15. What is your web development process?

WebsiteWise offer our clients the complete service in house. Our level of service is unique in the industry and consists of the following:

  1. Client consultation at your business premises to discuss your individual website business needs. We discuss specifically what you are hoping to achieve online and how WebsiteWise can help you achieve your goals. This can be achieved in one meeting or several depending on the design brief. We recommend a website package and deliver our proposal. Client signs the agreement and pays a 50% deposit on the upfront development fee. Payment plans can be established if requested.
  2. WebsiteWise engaged by the client - We set up Domain names, redesign company Logo if needed, begin designing the website platform, design and coding. Client gives us all images, content guidelines, downloads, etc. This process includes close consultation with the client at every stage and usually takes four weeks.
  3. Website complete and hand over - Once platform is complete we consult with the client to show them their site, go over features and note any changes to be made. Changes are usually completed within 24 hours. We offer all clients a one hour CMS training session to show them the back office content management and how they can make basic content changes themselves. This also includes instruction in creating Blog posts and updating photo galleries. If appropriate we also show clients how they can manage their customers in the CRM database. Final 50% of the upfront development fee is paid.
  4. Deployment - You're at a great spot! Your website design and content is complete, and projects and products are in the system. The only thing left is going-live! The process of shutting off one website and turning on another is unique from project to project, especially if E-commerce is involved. We take care of the entire migration process ensuring tasks are completed on time and scheduling your launch. We visit again to set up client emails and create email signatures if needed. Website hosting fee is paid, this will vary depending on the website Package you have chosen.
  5. Site maintenance - Your site is live but it doesn't end there. WebsiteWise offers our clients ongoing service & website maintenance as and when needed. This includes content and image updates, additional email set ups, creating Newsletter and SMS marketing campaigns, as well as researching and copywriting regular monthly Blog posts. Our clients know we are just a call or email away to assist with anything they may need and this sets us apart from our competitors. Service issues are solved on the spot and site maintenance completed within 24 hours.    
Never hear from your website provider? Can never reach them when you have issues? Paid an upfront fee & never heard from them again? We've heard all these horror stories and more. WSW understand that your site is never finished, go-live is just the beginning, and we look forward to helping you every step of the way.  Contact us today and see how we can take your online business to the next level.
16. Where can I read client reviews or testimonials?

Much of the website work we do comes from customer referrals. We appreciate our valued clients telling others about their experience with our company. This has been achieved because every member of the team at WebsiteWise work hard to develop strong relationships with our clients and provide excellent customer service at every stage of production and beyond. To see detailed customer reviews, read Testimonials or Our Work to see projects.

17. Where can I see samples of your websites?

To see detailed information on specific sites we have created, the functionality included in each, and what the client had to say about their experience working with WebsiteWise, see our work.

If you see something you like, get in touch, we would be happy to discuss your website needs further.

18. Why do I need a Blog?

According to the trend of tech savvy consumers & the rise of content marketing, we encourage our clients to include a Blog on their website for several reasons:

  • It will increase traffic to your site and will improve search engine rankings. Each Blog post has targeted SEO that often rank on the first page of Google.
  • Sites that are seen to be meeting the needs of clients through regular content and information updates will rank higher in search engines than competitors who do not.
  • It helps you connect with your clients on a personal level. It's also a great idea to link social media to your Home page. Customer service is still prized by consumers and if they have had a good experience they will share it with friends and colleagues and recommend your products and services.
  • Lead the pack & set the standard in your industry, don't simply follow what your competitors are doing. Diligently use your Blog to promote your projects, products and services, or special offers to consumers each month. It keeps visitors coming back to your site to see what's new & adds to the perception your business is popular, busy and has great customer service, thus converting traffic to enquiries.