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Feb 28

Site Revamp for Innovative Controls

Posted by Kym Campbell on Friday, February 28, 2014

Innovative Controls manufacture, supply and install traffic control barriers for domestic, commercial and industrial applications. They already had a great looking site but there was one drawback - they had no access to their CMS (Content Management System). What good is a site if you can't update the most basic information like your phone number, right? WebsiteWise came to the rescue with a total site revamp, including custom Responsive design and the latest Web App functionality. This allows the site to be viewed easily on a range of desktop, tablet and mobile sizes and more importantly, they now have complete access to their CMS, allowing them full control of the site for regular updates.

Feb 24

Changes to Privacy Policy Act for Businesses

Posted by Kym Campbell on Monday, February 24, 2014

 

We're back with an update for WSW readers with regards to upcoming changes to online privacy policy's. From 12 March onwards, new privacy principles regarding the handling of personal information will come into effect. These are called the Australian Privacy Principles (APP's) and will replace the existing National Privacy Principles (NPP's) and apply to Australian organisations and government agencies.

The changes relate to how businesses handle, use, and store personal information and engage in direct marketing and are the largest reforms to privacy law in over a decade. Business owners will need to update their privacy policy on their website or legal documents to ensure they comply with the new changes.

If you need more information, please contact our team and we can point you in the right direction.

For more information on the new changes or to download the APP Fact Sheet, please visit Privacy Fact Sheet 17: Australian Privacy Principles.

Feb 17

New Website for Benchtop Solutions

Posted by Kym Campbell on Monday, February 17, 2014

Benchtop Solutions already had a website, but with limited information about their services and similarly, no access to CRM to allow them to manage and update the site themselves. We gave the site an overhaul, updating design, functionality and much needed engaging content to allow them to reach new customers.

Our team is passionate about developing effective website design and development that delivers an effective user experience for our clients. If your site is in need of an overhaul, contact us for a no obligation website consultation. We'll help you create a website that looks exceptional and works to deliver the right prospects your business is looking for.

Feb 14

Happy Valentine's Day!

Posted by Kym Campbell on Friday, February 14, 2014

We could all use a little self-love for Valentine's Day right!?! This is just way too special not to share. What a wonderful concept for us all.

Feb 10

Website Tips 101 - FAQ

Posted by Kym Campbell on Monday, February 10, 2014

 

We're back with this months simple strategy to assist you to get the most out of your business presence online. Our second website tip 101 is:

2. Use your FAQ page more effectively

You may have seen FAQ pages before on customer service websites, or have one on your own site; but are you getting the most out of it? A FAQ page is an important way of answering questions that your clients are most likely to ask about your business and the products and services you offer. Questions will change depending on the industry your business represents, but regardless, it's one of the essential pages you should include on your website. 

  • Think of the questions you are asked most often in business and include these with detailed answers on your FAQ page.  These can be updated regularly as needed.
  • Direct any email questions you receive to your FAQ page if they require a more in depth answer, or copy the answers across to your in box.
  • FAQ pages are popular reads for prospective clients who want to learn more about your business and will help you stand out from your competitors who may not have one.
  • Include a contact link.
  • Use more personal content to help you connect with your readers and encourage discussion and enquiries.
  • If you have an online shop it's a great place to list your return/exchange, refund and shipping policies.  It's easier for customers to view policies in one place & saves you having special pages for each. Make a comment regarding policies on your About Us page with a link to FAQs. 

That's it for today, if you would like more information on how to implement these strategies for your FAQ page, don't hesitate to get in touch, the team would be happy to help.