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Mar 14

Online Ordering for Del-Re National

Posted by Kym Campbell on Friday, March 14, 2014


Del-Re National Food Group service a range of clients within the food industry, including mainly hotel, restaurants, cafes and pizza restaurant customers. Dedicated to outstanding customer service and competitive pricing, Del-Re offers over 4,000 products to its customers around Australia.

A loyal WSW client for many years, as a result of their rapid growth, Del-Re needed to update their website to include responsive design, online ordering functionality and Blog. WSW created a system that is easy for site visitors and regular customers to use, allowing them to create a pantry list of products & order products online from a PC, Smartphone or tablet.

Our team is passionate about developing website design and development solutions that deliver an effective user experience for our clients and their customers. If your site is in need of an overhaul, contact us for a no obligation website consultation. We'll help you create a website that looks exceptional and works to deliver the right prospects your business is looking for.

Mar 12

Site Refresh for SP Taxidermy

Posted by Kym Campbell on Wednesday, March 12, 2014

WebsiteWise has had another busy month revamping sites for existing clients. The last year has seen a marked increase in site upgrades work. A big thank you to all those loyal clients who have upgraded with us this year.

 

South Pacific Taxidermy has achieved international acclaim as Australia's leading taxidermy studio and it's been our pleasure working closely with them to up grade their site to a responsive, online shop. Owner and master taxidermist, Gary Pegg is the only Australian taxidermist (and one of only a handful of people outside North America) to have received Certification by the National Taxidermists Association USA. Having been involved in the processing and mounting of international game since the early 1980s, South Pacific are the experts when it comes to the creation of game mounts, and now family pets.

SP Taxidermy have been a loyal client for many years. They wanted to take the site to the next level with responsive design, additional functionality, Blog and online store to sell their mounts. Mounts are also available for short and long term hire through the website. CRM lets their staff to maintain the store themselves, allowing them to showcase their rental services and mounts to clients around the world.The media web app allows them to showcase their numerous media appearances. Check out SP Taxidermy if you're after a distinctive and unusual decor piece for the home, fashion store or board room.

Mar 03

Website Tips 101 - Video

Posted by Kym Campbell on Monday, March 03, 2014

 

We're back with this months simple strategy to assist you to get the most out of your business presence online. Our third tip 101 is:

3. Use video on your site, especially the home page.

It's not just the latest fad - online video marketing drives traffic to your website and keeps visitors there longer.  It's proven that the amount of time a visitor spends on your website increases up to 7 times if there is a video on the landing page or a video archive that people can sit and watch all your videos.

  • People want the content to come to them. Web copy is not like a book that visitors enjoy reading. If they don't have to read even better! They prefer the website that lets the information come to them without having to search for it. If they can't find the information they want quickly, they will click away from your site to find it somewhere else.
  • Landing/home page videos don't have to be long, a simple introduction or welcome to the site is all that's needed.
  • You Tube is the second largest search engine in the world, so its worth having videos on You Tube if they're shorter than 14 minutes.  We recommend clients use Vimeo for longer videos as it allows videos to be branded with your company logo. 
  • If you have an Event that you want people to register for, you'll have a better success rate with the online registration if you have a short video and a call to action to register for the event on the same page as they are watching the video.
  • Videos are easy to produce on your Smartphone, as many shoot in 720p HD. 
  • Video Testimonials - are a great way to connect with your clients, it shows you care enough about your business to share feedback from real people who have been satisfied with your products, event, promotion or customer service. 
  • Webmercials - are basically nothing more than a TV commercial. It can be a brief 60-90 seconds of footage about your company, event footage, a few shots of brief testimonials, and a closing shot inviting people to use your company.  Placing this on the home page is ideal.

Source: Hubspot & Innovated Media

    WSW can assist you implement these ideas to get the most out of your site.  Check out our portfolio page for examples of our video promotion, or contact us for further information.