The Website Tips have been quiet of late, so I thought it was about time to get back into it for 2015. With our Mobile Optimisation special offer about to expire, our tenth tip is:
10. Market via your Mobile in 2015
As previously shared, mobile use in Australia is set to overtake desktop usage in 2015. This is good news for small business owners, who are now able to get closer to their customers than ever before with ads that are personalized, local and timely. Here are some tips on how to create a great mobile marketing strategy for 2015.
- Keep it simple - Because mobile screens have limited space, it’s important to skip the extra text, fancy graphics and drop-down menus and focus on clear, direct messages — mobile customers don’t want to pinch and zoom. Instead, give mobile customers what they need most — your location, hours of operation and information on current deals. Larger fonts and thumb-size buttons will make mobile navigation easier. Providing a phone number and a “call now” button at the top of the page can also help drive mobile traffic and increase walk-ins.
- Location, Location, Location - Mobile shoppers are on the go, and their searches often reflect immediate needs – they may be hungry, have a flat tyre or need a place to stay. The number one thing consumers use their phone internet for is to search products and services. Target local customers with offers based on their postcodes, addresses, neighborhoods, or check-in points, and provide maps to help them find you. Just as important: offer deals that are timely and relevant to your location. When rain turned the streets of New Orleans to mud before the city’s popular famous Jazz & Heritage Festival, one local business owner tweeted about rain boots for sale at her shoe store. Her boots sold out in two hours.
- Get Personal - “Awareness and presence are no longer enough for modern brands. Customers want engagement,” writes Eric Siu in Entrepreneur. Netflix, for example, personalizes movie recommendations; Amazon suggests products based on viewing histories and Facebook offers personalized news feeds. With social media giving consumers experiences tailored to their specific interests, personalization is no longer a luxury, but an expectation, he says. The good news is that personalized marketing enables brands to engage with customers on a deeper level, which drives both business and loyalty. Over 60 percent of consumers have a better opinion of brands when they offer a great mobile experience, according to the Mobile Marketing Association.
Whether you’re just getting started or reevaluating priorities for the year ahead, a focus on mobile marketing is a smart strategy for any business looking to be competitive in 2015.
Don't forget our Mobile Optimisation Special Offer expires on January 31. Back with how WSW can assist with your business mobile marketing strategy soon.