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Nov 27

A Tailor Made Online Presence

Posted by Kym Campbell on Friday, November 27, 2015

 

A great new responsive site has been launched for Tailor Made Steel Buildings! TMSB had a Flash site that was outdated, and because it was hard to update themselves, content had remained unchanged, with some functionality still in the construction phase. To top it off their previous web developer had stopped taking calls, while retaining control of the TMSB domain name. WSW came to the rescue, organising for the domain to be transferred into TMSB's name and developing a new responsive site that displays across all PC, tablet and mobile devices, and uses the latest web development, web design and SEO techniques. Visit Work to read the full project scope and client testimonial.

 

Nov 26

New Responsive Site For AusPower LEDS

Posted by Kym Campbell on Thursday, November 26, 2015

 

As long term WSW clients, Aus Power LEDS already had an established online presence, but with the expansion of the company and new product offerings, they required a fresh new Responsive website to better represent the company's brand and successfully market their products. AusPower LEDS' primary focus is to provide customers with energy and cost efficient, sustainable LED lighting products for their businesses and factories. They service a range of clients, including architects, interior designers, lighting designers, electrical engineers, landscape designers, chicken farms and the mining sector. To read more about what was involved in this project, visit our Work page.

Nov 18

Website Tips 101 - Changes to Google My Business

Posted by Kym Campbell on Wednesday, November 18, 2015

The new Google My Business layout

 

Well Google™ has done it again...another day, another change. The image above shows how the Google My Business layouts now display the combined listing and map on the left hand side of a Google search, underneath the paid Ad Words at the top. Also, now only 3 business listing results appear for any search, rather than the previous 7 results. It’s a renamed and combined version of Google Places™ and Google+ Local™. This is the fourth name change since April 2010 when it was originally Google Local Business Centre but brings it in line with the recent changes to the Google mobile ranking algorithm.

Benefits of Google My Business:

  • Supported by an App in both the iTunes™ store and Google Play™.
  • Can be operated from a mobile device.
  • Allows for edits and reviews from a mobile device.
  • Allows multiple locations to be serviced via one dashboard.
  • All the old features of photos, videos and maps are all still there. 

It's not really a new product, rather a combination of various features from the previous two products as mentioned above. Still, it can and does generate plenty of free traffic, so make sure your company Google My Business listing is comprehensive and complete and that it contains a clickable link to your website.

Nov 16

Notching Up a Top Digital Strategy

Posted by Kym Campbell on Monday, November 16, 2015

 

Top Notch Towing came to us with a design mock up for their new website that had been created by a family member but never launched online. As a 24 hour towing business, it was also imperative for clients to be able to access the site, request a quote and book towing services from any location. WSW worked with the existing design elements to develop a responsive site integrating the latest web app functionality to allow site visitors an easy navigation experience on all PC, tablet and mobile sizes. With its user friendly and comprehensive new website, Top Notch has been able to reach a wider market audience and be available to its customers anywhere, anytime. Visit Top Notch Towing to book their 24 hour towing services online.