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Nov 01

The Rankings Trifecta

Posted by Kym Campbell on Tuesday, November 01, 2016

 

Regardless of whether or not you won at the races today, there are three things you can do to make your website a winner in search engine rankings.

  1. Make sure your website Home page has a search engine friendly URL that includes your basic services or products. Including a keyword phrase in your business name URL will make your website easier for online consumers to find, and search engines to pick up. For more info on this, read our previous Website Tips 101 - Simple URL's for SEO.
  2. Make sure your website can be found easily on all mobile devices - With recent Google algorithm changes, that means responsive design is a must. Read more about Responsive Design.
  3. Change content regularly - The content on your website should be accessible, engaging, fun & informative & encourage consumers to come back to your site regularly for additional information. It's important to create fresh, relevant content that tells your company's story. Updating site content by Blogging gives your site more keywords and URLs for searchers to hit on, and they're constantly being added to as you continue to write about new services, products, projects, industry tips and client success stories. Read more in our previous tip - Content for SEO.

We can't do much about your punting success, but contact us if you need help improving your website :)