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Changes to Google Mobile Rankings

Kym Campbell - Thursday, April 09, 2015

 

It's official, Google is set to introduce a new mobile ranking algorithm that will reward mobile 'friendly' websites. That's the good news. The bad news is that if your website isn't mobile optimised, your website ranking will be 'penalised'.

The changes have a  21 April, 2015 release date of “penalties” on the Google algorithm for websites that are not mobile friendly. These non-mobile friendly sites will drop in rankings as mobile compliance becomes a stronger signal in the organic results.

The time to check your website is mobile optimised is NOW before the new algorithm comes into effect. Goggle has provided a review tool that tells you instantly if your website is mobile friendly (see the above pic) as well as suggested improvements if it isn't. Both tools are no cost to you and you can find them through the link below.

https://www.google.com/webmasters/tools/mobile-friendly/

Contact us if you need help with your website's mobile optimisation.