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Sep 24

Is your website HTTPS secure?

Posted by Kym Campbell on Monday, September 24, 2018

SSL Certification and HTTPS was originally announced by Google back in 2014 and as of October this year, will be absolutely necessary for your website to appear in search engine rankings. SSL (or Secure Socket Layer) not only ensures your customers' safety when they visit your website, but improves your position on Google and helps generate new sales and enquiries. So our latest Website Tip 101 is:

21. How secure is your website?

The value of your company's online reputation can not be under estimated, what message do you want to convey to your customers? Perception is everything. By providing a secure server for your site's customers and visitors, your company is perceived as trustworthy and secure. This is essential for all websites making online sales and collecting visitor personal information.

Why you need an SSL Certificate:

  • It provides a secure connection between a website's web server and site visitors' browsers, helping to prevent scams and fraudulent activity.
  • Search engines, site users and browsers favour secure websites.
  • It helps a website to load faster, which is another ranking factor.
  • It's for the benefit of your customers to reassure them your website (& ultimately you!) can be trusted to securely safeguard any information they share on your website.
  • Websites with the following features that encourage customer engagement MUST be secure - Create an Account, make an online purchase, submit credit card information, sign up for a Newsletter or Search the website.
  • The most popular browser, Google Chrome, will begin displaying a warning pop up when a visitor is about to visit an unsecured website. 

Websitewise are offering FREE SSL Certification on all new website developments, both for new and existing clients. So take advantage of this special offer before your website starts to slip in search engines, contact us for further information or to schedule an appointment. 

Jul 30

So you don't think your business needs an online presence?

Posted by Kym Campbell on Monday, July 30, 2018

Maybe if I told you one in two consumers are less likely to use your services or buy your products if you don't have a website, you might change your mind! Trends over the last few years continue to show 83% of customers prefer to deal with businesses online, but only 50% of small business's actually have a website. 

20. The ship has sailed, it's time to get your business online!

If you're not convinced, here's some stats from a recent Telstra survey for our latest Website Tips 101:

  • 48% of customers said they would ditch a business if it didn't have a website.
  • 83% of customers said the ability to search for a business online was very important.
  • Only 50% of small businesses have a website.
  • Only 25% of businesses have a search engine optimised website to help their products & services stand out in online searches (and that's not including searches from mobile devices).
  • Only 10% of businesses use paid searches, such as Google AdWords.
  • 70% of businesses acknowledge that 24 hour, 7 day-a-week customer service is important, but only 47% of customers expected it. (This may be industry specific, so important to know what your own customers expect).
  • Only 33% of customers said they preferred face to face communications with businesses. (Again, industry specific. Customers may find you online but then request a meeting before they go ahead and buy or use your services).

(The Small Business Intelligence Report was taken from research involving 1,000 customers & businesses).

If you need advice getting your business promoted online, whether it be a website, an email marketing campaign or SMS marketing, contact our team today. We offer tailored digital solutions in Melbourne and on the Mornington Peninsula.

Mar 06

Website Tips 101 - Website Refresh or Redesign?

Posted by Kym Campbell on Monday, March 06, 2017

 

Has it been a few years since your website went live? Is it looking a bit old with outdated functionality or content? Is it failing to capture customers on a range of different platforms? Has your business model progressed to the point your old site just isn't relevant?

If you answered "Yes!" to any of these questions, it's probably time to consider updating your website. Some websites can get away with a refresh, while others will require a complete overhaul. In this post we'll look at both options and help you decide which is best for you.

19. Website refresh or re-design? Which should I choose?

Website refresh - Can be as simple as changing website colours or logo, updating the images in the sliding banner or gallery, refreshing the content or SEO, or adding new pages. Although the changes may update the sites look and feel considerably, the basic platform on which the site is built remains the same. These changes are relatively simple; if you have access to your CMS you could probably complete them yourself, but are also inexpensive if you engage a professional to do them for you.

Site redesign - These updates aren't as straight forward as a site refresh and involve changes to the website platform or recreating a whole new platform. This could include changing the website to a responsive design, updating web application functionality, changing to an eCommerce platform, including a Blog or any or all of the refresh changes mentioned above. A website redesign basically means having a whole new website developed and can involve weeks of design and development work. For this reason it is more expensive.

Just remember, search engines L.O.V.E. regular website changes, so keeping your site refreshed will keep it relevant and rewarded with higher SEO rankings. Hope this has been useful, if you have any further questions, or need to discuss your own website, please get in touch.

Check out our previous Website 101 Tips. Back with more soon.

Nov 01

The Rankings Trifecta

Posted by Kym Campbell on Tuesday, November 01, 2016

 

Regardless of whether or not you won at the races today, there are three things you can do to make your website a winner in search engine rankings.

  1. Make sure your website Home page has a search engine friendly URL that includes your basic services or products. Including a keyword phrase in your business name URL will make your website easier for online consumers to find, and search engines to pick up. For more info on this, read our previous Website Tips 101 - Simple URL's for SEO.
  2. Make sure your website can be found easily on all mobile devices - With recent Google algorithm changes, that means responsive design is a must. Read more about Responsive Design.
  3. Change content regularly - The content on your website should be accessible, engaging, fun & informative & encourage consumers to come back to your site regularly for additional information. It's important to create fresh, relevant content that tells your company's story. Updating site content by Blogging gives your site more keywords and URLs for searchers to hit on, and they're constantly being added to as you continue to write about new services, products, projects, industry tips and client success stories. Read more in our previous tip - Content for SEO.

We can't do much about your punting success, but contact us if you need help improving your website :)

Mar 17

Website Tips 101 - Take your website or online store with you

Posted by Kym Campbell on Thursday, March 17, 2016

 

So your new responsive website or online store has just gone live & plays well with mobile tablets and devices. Did you know you can save it to your iPhone or iPad home screen for quick and easy access when you're on the go? If you have a WSW website or online store, we've already created your website Favicon/ App icon for you & it will automatically display. If not, you'll have to create one yourself using a favicon generator tool. When that's done you're ready to follow the next steps.

17. How to save your website to a mobile device

To save your website or online store to your home screen, simply browse to the website home page or product page (here I'm using WSW as an example)  www.websitewise.com.au on your iPad or iPhone.

Click the    icon on the browser and then select 'Add to Home Screen.'

Your site will then appear on your device's home screen or menu page. These steps can be repeated to save the site to other devices as well. Hope this helps, it's also a great tip to share with your customers, allowing them to access your products and special offers anywhere, anytime.

Feb 19

Website Tips 101 - Is Your Web Provider MIA?

Posted by Kym Campbell on Friday, February 19, 2016

 

Recently we've had several new clients come to us after their web provider has either stopped taking calls, died (seriously...and not just one!), or the company has closed down. In some cases they disappeared taking the clients website and domain name with them. This has prompted us to put together the following tips of things you can do if this happens to your website.

16. Steps you can take to rescue your website

  • Gain access to your website data & emails - Contact your web hosting provider & ask for the 'cPanel log in details.' Log in and download your files via FTP. If this is impossible because the provider is unreachable, go to point 3.
  • Gain control of your domain registration - Normally you can register your own domain name/s, but if your web provider did it for you, they may have registered your domains in their own name instead of yours. If they were legit & registered them in your name it will be an easy task to request access to your login details to modify your domain contact details. If they were registered in the web providers name, go to the next point.
  • If you don't have control as stated in the first 2 points - Do a who is search to find out who has ownership of your domain name. You can then contact the registrar company to change the contact details and lodge a transfer of ownership case. The process to gain access can become a long, drawn out saga, so if this all seems too hard...contact our team to do it for you!

WebsiteWise specialises in rescue efforts when your previous developer or hosting company has become unresponsive. We've helped dozens of clients regain control and make a fresh start in their business online strategy.

Nov 18

Website Tips 101 - Changes to Google My Business

Posted by Kym Campbell on Wednesday, November 18, 2015

The new Google My Business layout

 

Well Google™ has done it again...another day, another change. The image above shows how the Google My Business layouts now display the combined listing and map on the left hand side of a Google search, underneath the paid Ad Words at the top. Also, now only 3 business listing results appear for any search, rather than the previous 7 results. It’s a renamed and combined version of Google Places™ and Google+ Local™. This is the fourth name change since April 2010 when it was originally Google Local Business Centre but brings it in line with the recent changes to the Google mobile ranking algorithm.

Benefits of Google My Business:

  • Supported by an App in both the iTunes™ store and Google Play™.
  • Can be operated from a mobile device.
  • Allows for edits and reviews from a mobile device.
  • Allows multiple locations to be serviced via one dashboard.
  • All the old features of photos, videos and maps are all still there. 

It's not really a new product, rather a combination of various features from the previous two products as mentioned above. Still, it can and does generate plenty of free traffic, so make sure your company Google My Business listing is comprehensive and complete and that it contains a clickable link to your website.

Sep 14

Website Tips 101 - Oz Internet Trends

Posted by Kym Campbell on Monday, September 14, 2015

Did you know 95% of Australian households are on the internet but only 56% of small businesses promote their company on the internet? I'm a bit surprised by that Stat...many Australian businesses are still missing the opportunity to promote their company online. We've found an infographic on other internet stats you might be interested in.

14. It's time to get your business online

 

(Source: Sensis)

If you need advice getting your business promoted online, whether it be a website or email or SMS marketing, contact our team today.

Aug 03

Website Tip 101 - Is your site Mobile Optimised yet?

Posted by Kym Campbell on Monday, August 03, 2015

13. Optimise your website!

Following Google’s algorithm update in April, more than 33% of Australian small businesses have upgraded their websites to make sure they display on mobiles. Which part of the statistic is your business? Or more importantly which part of the statistic are your competitors? If your competitors websites have recently been mobile optimised or had an upgrade to Responsive design, their sites will already be performing better in mobile search engines.

Don't allow your website to be left behind. Consumers are still searching...will they find you? Read about Responsive design in our FAQs or contact us to discuss your options for optimising your website today.

Jun 29

Website Tips 101 - Simple URL's for SEO

Posted by Kym Campbell on Monday, June 29, 2015

 

According to a recent SEO report, 93% of online experiences begin with an online search. Almost 83% of internet consumers worldwide use the search function to type in keywords to find products and services online. With over 100 billion global searches being conducted each month, it’s important for your web address to be easy for search engines like Google to pick up. So our twelth website tips is:

12. Make sure your website address URL is simple and includes your core services

Your website and product URLs should be simple and jargon free. A great URL will be clear, concise, meaningful and friendly. If a URL is complicated, long and full of digits, symbols and underscores, not only will your customers not remember it, but search engines may have problems deciphering what your keywords are.

If readers see a straightforward URL that lists business or product names, they may be reassured that the page will deliver what they are searching for; which will increase your click-through rate. These steps suggest to search engines like Google that the page is relevant and will position it higher up in search engine rankings.

Google recommends using hyphens instead of underscores in URL names, since a phrase in which the words are connected using underscores is treated by Google as one single word.

Example:

Just say a window tinting business requires a website. Which name will be easier for search engines to pick up....ABC Tinting, or ABC Window Tinting Services? If you picked the second one you're spot on! It has cleverly included a keyword phrase in it's business name, so their website would also have a keyword phrase in its landing page URL. Their website will be easier for online consumers to find, and search engines to pick up. WSW recommends this as best practice when researching and securing Domain names, and writing page content for clients.

Keywords and URLs

Updating site content by Blogging also gives your site more keywords and URLs for searchers to hit on, and they're constantly being added to as you continue to write about new services, products, projects, industry tips and client success stories. The combination of new material, new keywords and new URLs help to increase your website's visibility and visitors and help it move up the all-important search engine rankings.

We have proved it here at WSW. The more often we Blog and update content across the site, the more likely that content is to go viral and put those keywords and URLs at the top of the search engines...and increase our enquiries, leads and sales opportunities. This process really is easy on our Content Management System (CMS) platform. Contact us if you need help improving your website's search engine results.