Has it been a few years since your website went live? Is it looking a bit old with outdated functionality or content? Is it failing to capture customers on a range of different platforms? Has your business model progressed to the point your old site just isn't relevant?
If you answered "Yes!" to any of these questions, it's probably time to consider updating your website. Some websites can get away with a refresh, while others will require a complete overhaul. In this post we'll look at both options and help you decide which is best for you.
19. Website refresh or re-design? Which should I choose?
Website refresh - Can be as simple as changing website colours or logo, updating the images in the sliding banner or gallery, refreshing the content or SEO, or adding new pages. Although the changes may update the sites look and feel considerably, the basic platform on which the site is built remains the same. These changes are relatively simple; if you have access to your CMS you could probably complete them yourself, but are also inexpensive if you engage a professional to do them for you.
Site redesign - These updates aren't as straight forward as a site refresh and involve changes to the website platform or recreating a whole new platform. This could include changing the website to a responsive design, updating web application functionality, changing to an eCommerce platform, including a Blog or any or all of the refresh changes mentioned above. A website redesign basically means having a whole new website developed and can involve weeks of design and development work. For this reason it is more expensive.
Just remember, search engines L.O.V.E. regular website changes, so keeping your site refreshed will keep it relevant and rewarded with higher SEO rankings. Hope this has been useful, if you have any further questions, or need to discuss your own website, please get in touch.
Check out our previous Website 101 Tips. Back with more soon.