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Mar 24

New Online Presence for Diamonds 4 Life

Posted by Kym Campbell on Tuesday, March 24, 2015

 

Websitewise are happy to welcome our newest client on board, Diamonds 4 Life. The team at D4L design, manufacture and create quality custom diamond jewellery from their showroom in Melbourne's North. From engagement & wedding rings, to necklaces and ear rings, in traditional or contemporary designs, D4L have something for everyone. Head on over to the Diamonds 4 Life website to have a closer look at the stunning pieces on offer. I think I'll be updating my list for Mother's Day :)

Jan 27

Website Tips 101 - Mobile Marketing

Posted by Kym Campbell on Tuesday, January 27, 2015

The Website Tips have been quiet of late, so I thought it was about time to get back into it for 2015. With our Mobile Optimisation special offer about to expire, our tenth tip is:

10. Market via your Mobile in 2015

As previously shared, mobile use in Australia is set to overtake desktop usage in 2015. This is good news for small business owners, who are now able to get closer to their customers than ever before with ads that are personalized, local and timely. Here are some tips on how to create a great mobile marketing strategy for 2015.

  1. Keep it simple - Because mobile screens have limited space, it’s important to skip the extra text, fancy graphics and drop-down menus and focus on clear, direct messages — mobile customers don’t want to pinch and zoom. Instead, give mobile customers what they need most — your location, hours of operation and information on current deals. Larger fonts and thumb-size buttons will make mobile navigation easier. Providing a phone number and a “call now” button at the top of the page can also help drive mobile traffic and increase walk-ins.
  2. Location, Location, Location - Mobile shoppers are on the go, and their searches often reflect immediate needs – they may be hungry, have a flat tyre or need a place to stay. The number one thing consumers use their phone internet for is to search products and services. Target local customers with offers based on their postcodes, addresses, neighborhoods, or check-in points, and provide maps to help them find you. Just as important: offer deals that are timely and relevant to your location. When rain turned the streets of New Orleans to mud before the city’s popular famous Jazz & Heritage Festival, one local business owner tweeted about rain boots for sale at her shoe store. Her boots sold out in two hours.
  3. Get Personal - “Awareness and presence are no longer enough for modern brands. Customers want engagement,” writes Eric Siu in EntrepreneurNetflix, for example, personalizes movie recommendations; Amazon suggests products based on viewing histories and Facebook offers personalized news feeds. With social media giving consumers experiences tailored to their specific interests, personalization is no longer a luxury, but an expectation, he says. The good news is that personalized marketing enables brands to engage with customers on a deeper level, which drives both business and loyalty. Over 60 percent of consumers have a better opinion of brands when they offer a great mobile experience, according to the Mobile Marketing Association

Whether you’re just getting started or reevaluating priorities for the year ahead, a focus on mobile marketing is a smart strategy for any business looking to be competitive in 2015.

Source Lisa Wirthman/Weebly Inspiration Center

Don't forget our Mobile Optimisation Special Offer expires on January 31. Back with how WSW can assist with your business mobile marketing strategy soon.

Jan 06

Mobile Optimisation Upgrades

Posted by Kym Campbell on Tuesday, January 06, 2015

 

The team were busy over the Christmas break working on new projects and site upgrades that we'll showcase here this month. Several of our clients have taken advantage of our Mobile Optimisation Special Offer already, and here are the results. Essendon Physio Group and Exercise for Rehabilitation & Health are long term clients operating from their practice in Essendon North. Their sites are now Optimised to display on mobile devices, Smartphone and android. Visit the sites to check our their physiotherapy and exercise physiology services & programs and make an appointment on your mobile. The teams at Essendon Physio Group & EFRH have big things planned for 2015, which we'll share in the months ahead.

Check out our Mobile Optimisation Special Offer post or contact us for more details. This offer has been extended to 31 January! We'll be back with more to show you soon.

Dec 30

New Year Special Offer!

Posted by Kym Campbell on Tuesday, December 30, 2014

 

Have you made any New Years resolutions for your business? Do you have any idea how you can improve your business moving into 2015? Can mobile phone users find your business website easily? To answer these questions and continue the spirit of gift giving into the New Year to benefit our loyal customers, we thought we'd start the year off with a Special Offer! 

Optimise your existing WebsiteWise website for Smartphone and android for $1,000. That's a 33% saving off the regular price of $1,500!

Interesting Mobile Usage Stats:

  • 77% of Australians now own a smartphone, up 5% over the past 12 months – (Sensis eBusiness Report, September 2014).
  • 55% of mobile web users now use mobile as either their primary or exclusive means of going online, an increase from 40 percent in 2013 – (InMobi Report).
  • 79% of Australian mobile phone internet users regularly research products & services online – (ACMA, December, 2013).
  • Of those Australians who have an internet enabled phone, 53% access the internet more than 5 times a day, and 20% access it more than 15 times a day – (Sensis eBusiness Report, September 2014).

Still not convinced? Here's more:

  • 90% of all mobile searches lead to an online purchase or a visit to a business website.
  • Websites that are Mobile Optimised perform better in Google rankings than websites that are not.
  • Worldwide, mobile browsing will overtake desktop internet usage in 2015.
  • The most popular activities of mobile users on the internet are:
  1. Researching products and services.
  2. Reading ratings/ reviews of products before buying.
  3. Reading online catalogues.
  4. Comparing websites.

To take advantage of this offer & help mobile users find your website easily, contact us today. This offer is valid for existing WebsiteWise customers only, and has been extended to 31st January.  If you're not a WebsiteWise customer, Request a Quote and we'll be in touch shortly. 

 

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